Harry Stephens, Author at h2o | Creative Communications Ltd.
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Author: Harry Stephens

What do the new changes to Broad Match Modifier (BMM) and Phrase Match mean for you? Google has implemented many changes and updates throughout 2021. Earlier in the year they began making a pretty significant change to Google Ads to simplify match types by combining the...

Deciding which metrics to track and which to avoid in your marketing campaigns is a challenge in itself. In the current marketing landscape, there’s no excuse for flying blind with your marketing efforts and not knowing how your campaigns are performing. Every single decision you...