As I'm sure you’re all aware, COVID-19 has swept the world of its feet and has drastically affected the way we all live. You can find out more about it here. As workplaces close and self-isolation comes into force, many of us are finding ourselves spending an...
As I'm sure you’re all aware, COVID-19 has swept the world of its feet and has drastically affected the way we all live. You can find out more about it here. As workplaces close and self-isolation comes into force, many of us are finding ourselves spending an...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text] Take a look at what makes a great Christmas Advert in 2021. I think we can (nearly) all agree that Christmas is most people’s favourite time of the year. We all enjoy a certain aspect of it, whether it’s...
I don’t want to scare you, but the oldest millennials are 38 years old. Generation Z is the group that follows us/them — those born after 1996. The oldest Generation Z-ers are 23 years-old and graduating from university and entering the job market. Both of these...
When you produce smoothies and dairy-free milk, promoting a poisonous new product probably doesn’t sound great, does it? Innocent doesn’t play by the regular brand rulebook with their quirky, original tone of voice and oft-imitated irreverent social media presence. The brand has a history of announcing amusingly...
If you’re a fan of fast food, you’ll be well aware that Burger King and McDonald’s have somewhat of a rivalry. Burger King and McDonald’s started in the franchise food business in 1954 and 1955, respectively. McDonald’s is more substantial than their rival, with over 36,000...
What is PLC? PLC (in this instance) stands for Private Like Counts. In July, Instagram announced it would start the rollout of PLC’s, meaning when you scroll through the feed there are no like counts. It’s currently being introduced in Canada, Australia, New Zealand, Japan, Ireland,...
As digital marketers, we accept that some things are consistent. Clients will change their mind just as you have finished the piece of work; asking people what they think of your brand on Twitter will never end well, and that you will never be able to pull...
First things first — what is a mobile-friendly website? A mobile-friendly website is one that correctly displays on mobile & hand-held devices such as your iPhone or Android as well as iPads & tablets. Also known as responsive web design (RWD), these website designs will “respond”...
Social media is on the rise and this year, it’s anticipated that social media marketing spend is due to be 19% higher than last year — More than £30bn! It has grown from being a medium where people socialise to one of the most powerful avenues for...