# Improving online visibility to drive more leads

### Improving online visibility to drive more leads

Holistic Campaigns, SEO, Copywriting, Pay Per Click

- 350+ leads generated from campaign activity
- 583.5% increase in organic traffic
- 295% increase in social media followers

### The challenge

Cadonix, a leader in automotive cloud-based CAD software, aimed to enhance its market presence and drive growth through targeted digital marketing strategies. However, they faced challenges in expanding their brand awareness and generating leads in a competitive digital landscape.

The objectives were clear: increase brand awareness, generate organic and paid leads, and improve conversion rates. Achieving these goals required a multi-faceted approach, focusing on PPC, social media, and SEO, amid evolving search engine algorithms and intense market competition.

### The Approach

We devised a comprehensive digital marketing campaign centred around three key pillars:

**PPC (Google Ads)**: We set up a Google Ads campaign with a bespoke lead-generation-focused landing page (HubSpot), targeting high-intent keywords to maximize ROI.  
**Social Media**: We leveraged both paid and organic content distribution to engage with potential leads on platforms where they are most active.  
**Website and SEO**: Significant efforts were made to enhance the website's SEO performance, including optimising existing content and creating SEO-rich blog posts to attract organic traffic.

These strategies were implemented with a focus on data-driven decision-making, allowing us to adapt tactics in real time based on performance analytics.

## The Results

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#### Generating leads.

Over 350 leads were generated from campaign activity across these channels.

#### Organic traffic.

We saw an astonishing increase of 583.5%, with daily traffic surging from 133 in February 2023 to 909 by January 2024.

#### Keyword rankings.

Cadonix now ranks for 1,075 keywords, a 193.7% increase from the previous year, indicating enhanced visibility across search engines.

#### SERP features.

Achieving placement in Google's SERP features, capturing approximately 8% of all organic clicks for selected keywords, thereby significantly boosting visibility and traffic.

#### Social growth.

Social media followers doubled in one year!

#### PPC results.

Click-through rate that is double the industry standard.

**get in touch**

### Ready to be our next success story?

You bring the challenge, we form the solution.

Source: https://h2o-creative.com/case-studies/cadonix-lead-generation-campaign
Publisher: h2o creative (https://h2o-creative.com)
Description: How h2o creative generated 350+ leads for automotive CAD software company Cadonix through PPC, social and SEO, with organic traffic up 583.5% in a year.

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