# Integrated event marketing for a global automotive leader

### Driving event success for a global automotive leader

Events

- 150+ CONFIRMED ATTENDEES
- 26.1% NEWSLETTER OPEN RATE
- 26.3% CLICK-THROUGH RATE

### The challenge

Caresoft Global had only a short window to promote a flagship seminar for senior automotive professionals. The team needed to build awareness fast and secure registrations in a crowded market.

The goal was simple but ambitious: fill the venue, raise brand visibility, and deliver a strong return on investment while reaching a focused audience of key industry decision-makers.

### The approach

To meet these goals, we developed a focused plan that made the most of a few high-impact channels.

A targeted LinkedIn post was created to reach senior automotive professionals and drive registrations to the event page. This was supported by two reminder emails to registered attendees and a feature in Caresoft Global’s newsletter, ensuring the event stayed front of mind as the date approached.

### Our key actions:

- Delivered a targeted LinkedIn post to reach a high-value industry audience
- Sent reminder emails to keep registered attendees engaged ahead of the event
- Included event promotion in Caresoft Global’s newsletter to maintain visibility

## The Results

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#### Event attendance.

Exceeded expectations with 150+ confirmed attendees, surpassing target numbers and delivering a strong return on investment.

#### Email performance.

Achieved a 26.1% open rate, outperforming the 20% industry average, and a 26.3% click-through rate from event-focused campaigns.

#### Social engagement.

Delivered a 4.78% engagement rate across organic LinkedIn posts, ensuring consistent visibility and sustained audience interest.

#### Paid social results.

Generated 14,951 impressions, 48 clicks, and 2 high-value conversions, maintaining an efficient average cost per result of $15.63 and cost per conversion of $375.

#### Overall impact.

Brought paid, owned, and earned media together under one cohesive strategy - setting a new benchmark for future event campaigns and reinforcing Caresoft Global’s leadership within the automotive industry.

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Source: https://h2o-creative.com/case-studies/caresoft-integrated-event-marketing
Publisher: h2o creative (https://h2o-creative.com)
Description: How h2o creative filled Caresoft Global's flagship seminar for senior automotive professionals at short notice, with LinkedIn, email and newsletter promotion drawing 150+ attendees.

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