# Adapting a South Korean brand for EMEA growth

### Adapting a South Korean brand for EMEA growth

Branding, Content Creation, Lead Generation

### The challenge

G-Smatt was founded in Seoul, South Korea. Their media facade glass and structures provide an innovative way to interact with and influence audiences – the perfect canvas for the imagination for architects, interior designers, and event planners.

G-Smatt’s legacy, look, and feel needed to resonate with an entirely new culture.

### The approach

We first took the time to understand the organisation and their high-tech products. By researching the marketplace, we gained insight into the competitive environment they faced. We also analysed their target audiences to understand their pain points and drivers through a Foundation Brand Sprint. These helped us develop an on-point brand, guidelines, content, tone of voice, vision, and a suite of collateral.

The new brand was so well received by the EMEA region that the parent company is adopting it to roll out across other global markets.

## The Results

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#### Multi-million € pipeline.

Since the rebrand G-Smatt has established a multi-million € pipeline from the hundreds of initial demos and meetings booked as part of the EMEA launch.

#### Expansion opportunities.

G-Smatt saw several additional franchise options taken up within twelve months of launch.

## Explore More.

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### Ready to be our next success story?

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Source: https://h2o-creative.com/case-studies/gsmatt-emea-brand-launch
Publisher: h2o creative (https://h2o-creative.com)
Description: How h2o creative rebranded South Korean media facade glass maker G-Smatt for EMEA, helping build a multi-million euro pipeline from its launch. The parent company is adopting the brand globally.

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