# Bringing a major European buying show together seamlessly

### Bringing a major European buying show together seamlessly

Events, Product Launches

### The challenge

Harley-Davidson® approached us for help to orchestrate their annual European buying show, bringing together over 700 attendees including EMEA dealers, licensees, and staff. The event needed to showcase the full Harley-Davidson merchandise and accessories range while providing a seamless experience for all participants at the prestigious Fira de Barcelona - Montjuïc venue.

### The approach

We developed a comprehensive event management strategy that covered every aspect of this large-scale merchandise rally:

**Venue & exhibition management**

Our team secured and expertly managed the prestigious Fira de Barcelona – Montjuïc venue, creating detailed floor plans and merchandise display layouts with spatial design to maximise the space. Working closely with Poland-based stand builders, we coordinated custom installations throughout the venue and designed specialised areas, including an impressive Moto stand that showcased the brand's heritage.

**Logistics & operations**

The complex logistics operation involved managing international merchandise transport for licensees, coordinating shipments from the UK to Barcelona, and providing shell schemes for 28 licensees. We handled all on-site catering arrangements, ensuring seamless service throughout the event that met the high standards expected of the brand.

**Attendee experience**

To ensure a premium experience for all participants, we developed and maintained a dedicated registration website while managing hotel bookings for Harley-Davidson staff. Our comprehensive service included arranging VIP airport transfers and organising memorable market and team dinners that fostered networking and collaboration.

**Brand presentation**

Brand consistency was paramount throughout the venue. We designed and produced all point-of-sale materials, created comprehensive event signage and catalogues, and developed branded stand signage. Every visual element was carefully crafted to ensure consistent brand representation that reflected the Harley-Davidson aesthetic and values.

## The Results

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#### Over 700+ attendees.

The event successfully brought together key Harley-Davidson dealers, licensees and staff for product showcase and ordering.

#### Efficient presentation.

Designed a well-organised showcase of the full Harley-Davidson product lineup, streamlining buyer decision-making.

#### Seamless Coordination.

Oversaw intricate logistics and facilitated smooth collaboration among multiple international stakeholders.

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Source: https://h2o-creative.com/case-studies/harley-davidson-event-management-logistics
Publisher: h2o creative (https://h2o-creative.com)
Description: How h2o creative delivered Harley-Davidson's annual European buying show at Fira de Barcelona for 700+ dealers, licensees and staff, from venue and stands to logistics and branding.

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