# Simplifying fundraising to encourage more donations

### Simplifying fundraising to encourage more donations

Content Creation, Copywriting

- 20% increase in positive response rates

### The challenge

Founded in 1249, University College Oxford has a claim to being the oldest college in Oxford or Cambridge. They wanted to fundraise by appealing to alumni and influential contributors across the world. They needed to make donating easy and educate their audience about the various routes to giving, and the outcomes that their money would lead to.

### The approach

We were presented with a number of diverse communications to alumni and student groups about various donation funds. Each had been communicated individually to explain the different funds available and where the money goes.

Still maintaining each fund’s own individual identity, we created a suite of integrated communications that gave people a clear choice and a simple, easy-to-identify route to the varying funds and benefits. The campaign culminated in an ident and series of pre-, on-, and post-event communications for a major biannual conference for top business leaders from across the world to discuss the college’s vision and strategy. Items we produced were used both online and offline.

## The Results

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#### Positive response rates.

The campaign realised a 20% increase in positive response rates to communications.

#### Increased understanding.

Donations increased and awareness of the various levels of donation and funds available is now more widely understood.

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Source: https://h2o-creative.com/case-studies/university-college-oxford-internal-communications/
Publisher: h2o creative (https://h2o-creative.com/)
Description: How h2o creative brought University College Oxford's separate fundraising appeals into one integrated campaign, increasing positive responses from alumni and donors by 20%.

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