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First things first — what is a mobile-friendly website? A mobile-friendly website is one that correctly displays on mobile & hand-held devices such as your iPhone or Android as well as iPads & tablets. Also known as responsive web design (RWD), these website designs will “respond”...

Social media is on the rise and this year, it’s anticipated that social media marketing spend is due to be 19% higher than last year — More than £30bn! It has grown from being a medium where people socialise to one of the most powerful avenues for...

Back in June 2018, we, h2o Creative communications, set up an Instagram account. It needed a little bit of TLC as we only posted every other week and in some cases, not for 3 months! I joined h2o in January 2019 and decided to take the Instagram...

Nearly half a century since it first boasted that its beer was ‘probably the best beer in the world’, Carlsberg has admitted that ‘probably’ isn’t the case anymore. On the 15 April 2019, Carlsberg UK launched its most ambitious and honest consumer-facing campaign ever in a...

Remember when Instagram first came out? People didn’t know what it was all about and would post really random pictures & the filters were awful!? Nowadays, everyone is a wannabe InstaInfluencer. Our feeds are full with pictures of avocado-smothered-sourdough with perfectly whipped poached eggs plonked...

I recently read an article about how brands are using influencers the wrong way which ‘influenced’ me to write this blog. We’re all influenced by something. Brands have known this for decades. Whether it’s wearing the same football boots as Leo Messi, or smelling like Johnny Depp, brands...

Firstly, what is TikTok? It’s a video sharing app that is pretty similar to Vine (TikTok merged with Musical.ly in August 2018). Tik Tok users make 15-second video clips and use special effects and filters. In the first quarter of 2018, it was the most...

We are absolutely spoiled for choice when it comes to television choices at the minute. Game of Thrones series 8 is probably the most anticipated series in history, but we also have Peaky Blinders, The Bodyguard, Luther, endless series of Love Island and a plethora...

In the eyes of the movement ‘International Women’s Day’ it is believed: “better the balance, better the world.” We are still striving for a more gender-balanced world. Meet some of the inspirational women & men at h2o to hear what they have to say… Sarah, what does IWD mean...