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Let’s be honest. In the world of digital marketing, there is a fair amount of jargon. Don’t get me wrong, in such a varied, complex and nuanced industry we need a plethora of specialist language to be able to communicate what we mean swiftly and accurately. However,...

I think we can (nearly) all agree that Christmas is most people’s favourite time of the year. We all enjoy a certain aspect of it, whether it’s the time for family and friends, food, presents or Christmas movies! However, there’s always that one thing that...

I don’t want to scare you, but the oldest millennials are 38 years old. Generation Z is the group that follows us/them — those born after 1996. The oldest Generation Z-ers are 23 years-old and graduating from university and entering the job market. Both of these...

When you produce smoothies and dairy-free milk, promoting a poisonous new product probably doesn’t sound great, does it? Innocent doesn’t play by the regular brand rulebook with their quirky, original tone of voice and oft-imitated irreverent social media presence. The brand has a history of announcing amusingly...

What is PLC? PLC (in this instance) stands for Private Like Counts. In July, Instagram announced it would start the rollout of PLC’s, meaning when you scroll through the feed there are no like counts. It’s currently being introduced in Canada, Australia, New Zealand, Japan, Ireland,...

First things first — what is a mobile-friendly website? A mobile-friendly website is one that correctly displays on mobile & hand-held devices such as your iPhone or Android as well as iPads & tablets. Also known as responsive web design (RWD), these website designs will “respond”...

Social media is on the rise and this year, it’s anticipated that social media marketing spend is due to be 19% higher than last year — More than £30bn! It has grown from being a medium where people socialise to one of the most powerful avenues for...

Back in June 2018, we, h2o Creative communications, set up an Instagram account. It needed a little bit of TLC as we only posted every other week and in some cases, not for 3 months! I joined h2o in January 2019 and decided to take the Instagram...