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Nearly half a century since it first boasted that its beer was ‘probably the best beer in the world’, Carlsberg has admitted that ‘probably’ isn’t the case anymore. On the 15 April 2019, Carlsberg UK launched its most ambitious and honest consumer-facing campaign ever in a...

Remember when Instagram first came out? People didn’t know what it was all about and would post really random pictures & the filters were awful!? Nowadays, everyone is a wannabe InstaInfluencer. Our feeds are full with pictures of avocado-smothered-sourdough with perfectly whipped poached eggs plonked...

I recently read an article about how brands are using influencers the wrong way which ‘influenced’ me to write this blog. We’re all influenced by something. Brands have known this for decades. Whether it’s wearing the same football boots as Leo Messi, or smelling like Johnny Depp, brands...

Firstly, what is TikTok? It’s a video sharing app that is pretty similar to Vine (TikTok merged with Musical.ly in August 2018). Tik Tok users make 15-second video clips and use special effects and filters. In the first quarter of 2018, it was the most...

We are absolutely spoiled for choice when it comes to television choices at the minute. Game of Thrones series 8 is probably the most anticipated series in history, but we also have Peaky Blinders, The Bodyguard, Luther, endless series of Love Island and a plethora...

In the eyes of the movement ‘International Women’s Day’ it is believed: “better the balance, better the world.” We are still striving for a more gender-balanced world. Meet some of the inspirational women & men at h2o to hear what they have to say… Sarah, what does IWD mean...

Ok, this is a bit of a long-winded explanation, but it does get onto marketing eventually. I promise. For my birthday this year, one of the presents I received from my girlfriend was a poster of the 100 greatest films of all time. After I got...

Thank heaven for this advert. Let’s talk about it. Let’s have a conversation about it. Sexual assault is no longer a taboo subject or something victims feel like they can’t talk about. When Gillette unveiled their video questioning whether this is the best a man can...

During a slightly hungover Sunday lunch a couple of weeks ago, a friend of mine that is not in the marketing industry (they are in the army — a proper job apparently) was complaining about the Beaglestreet advert that has been on TV recently. They had just...