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With the introduction of Google Analytics 4 (GA4) in 2020, the transition from Universal Analytics (UA) was inevitable. Google has recently announced that they will be sunsetting the UA on the 1st of July 2023 and the 1st of October 2023 for 360 properties. So...

Email Marketing remains a key tool in the digital marketing world. With over 4 billion email users in the world, email marketing campaigns have proved an effective tool to reach your target audience, without having to spend more.  The first email ever sent was in the...

Getting your website to climb to the top of the Search Engine Results Page, SERPs, is the first step to driving reliable organic traffic to your website. To achieve this it is important to lay out a long term roadmap in the form of an...

With search engines continually updating algorithms, such as the changes Google made throughout 2021, it’s vital that you ensure your business continues to remain visible on Search Engine Results Pages (SERP), while optimising your site to improve the position of where you rank on search...

Google rolled out the new core update, called the November Core Update 2021 on 17th of November 2021. This is the third update rolled out this year, the other two were released in the months of June and July 2021. What are Core Updates? Google’s core updates...

A few years ago we took a look at exactly what it was that made Christmas adverts, and in particular John Lewis's, so powerful. Since then, adverts have only got bigger with more brands taking part, with Disney, Marks & Spencer and Boots all vying...

What do the new changes to Broad Match Modifier (BMM) and Phrase Match mean for you? Google has implemented many changes and updates throughout 2021. Earlier in the year they began making a pretty significant change to Google Ads to simplify match types by combining the...

Deciding which metrics to track and which to avoid in your marketing campaigns is a challenge in itself. In the current marketing landscape, there’s no excuse for flying blind with your marketing efforts and not knowing how your campaigns are performing. Every single decision you...

Businesses have had to adapt during the global pandemic to survive. The level of adaption required has varied. Pubs offering takeaway drinks, other companies have branched out into new areas to stay relevant. Whilst some have been able to thrive in the new environment, there...

As I'm sure you’re all aware, COVID-19 has swept the world of its feet and has drastically affected the way we all live. You can find out more about it here. As workplaces close and self-isolation comes into force, many of us are finding ourselves spending an...