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With search engines continually updating algorithms, such as the changes Google made throughout 2021, it’s vital that you ensure your business continues to remain visible on Search Engine Results Pages (SERP), while optimising your site to improve the position of where you rank on search...

Google rolled out the new core update, called the November Core Update 2021 on 17th of November 2021. This is the third update rolled out this year, the other two were released in the months of June and July 2021. What are Core Updates? Google’s core updates...

A few years ago we took a look at exactly what it was that made Christmas adverts, and in particular John Lewis's, so powerful. Since then, adverts have only got bigger with more brands taking part, with Disney, Marks & Spencer and Boots all vying...

What do the new changes to Broad Match Modifier (BMM) and Phrase Match mean for you? Google has implemented many changes and updates throughout 2021. Earlier in the year they began making a pretty significant change to Google Ads to simplify match types by combining the...

Deciding which metrics to track and which to avoid in your marketing campaigns is a challenge in itself. In the current marketing landscape, there’s no excuse for flying blind with your marketing efforts and not knowing how your campaigns are performing. Every single decision you...

Businesses have had to adapt during the global pandemic to survive. The level of adaption required has varied. Pubs offering takeaway drinks, other companies have branched out into new areas to stay relevant. Whilst some have been able to thrive in the new environment, there...

As I'm sure you’re all aware, COVID-19 has swept the world of its feet and has drastically affected the way we all live. You can find out more about it here. As workplaces close and self-isolation comes into force, many of us are finding ourselves spending an...

As I'm sure you’re all aware, COVID-19 has swept the world of its feet and has drastically affected the way we all live. You can find out more about it here. As workplaces close and self-isolation comes into force, many of us are finding ourselves spending an...

The Coronavirus pandemic is an unprecedented situation for everyone around the globe. We must all change our way of living and working to help slow down the spread of infections and to interrupt possible transmission chains. At h2o, we're a social bunch, but protecting the...

Like it or not, Facebook is still the largest social media network, with over 2.5 BILLION monthly users. Last year, the UK population spent just under 2 hours per day on social media. As a smart marketer, you know it's a good idea to put...