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Uncategorised

In 2018, there are currently over 3 BILLION social media users worldwide. When you consider that there are only 4bn internet users, it’s therefore highly likely that if you’re reading this, you’re also on a social media network (or two). It can be tempting to think...

Back when I was a young and naive marketing student, for most of the projects or assignments I completed, I envisaged a company that was ‘The Apple of (insert industry).’ It didn’t matter what the task was, in my head when I imagined the brand,...