# What is Sora, and why should you care?

What is Sora, and why should you care?

Source: https://h2o-creative.com/insights/exploring-openai-sora
Publisher: h2o creative (https://h2o-creative.com)
Description: Exploring OpenAI’s Sora. What it is, why it matters for marketers, and how text-to-video AI could transform creative content production.
Author: Zoe Ambrogi, Head of Digital Marketing — https://h2o-creative.com/authors/zoe-ambrogi
Published: 8 April 2025

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