# The positives and negative of piggyback marketing

The positives and negative of piggyback marketing

Source: https://h2o-creative.com/insights/the-positives-and-negative-of-piggyback-marketing
Publisher: h2o creative (https://h2o-creative.com)
Description: Piggyback marketing involves a brand using the popularity or attention garnered by another brand, event or special occasion to promote their own brand.
Author: Jordan Coulson, Digital Marketing Executive — https://h2o-creative.com/authors/jordan-coulson
Published: 31 January 2018

---
This is the Markdown version of https://h2o-creative.com/insights/the-positives-and-negative-of-piggyback-marketing by h2o creative. Site overview: https://h2o-creative.com/llms.txt