# Understanding the RFM segmentation technique

Understanding the RFM segmentation technique

Source: https://h2o-creative.com/insights/understanding-rfm-segmentation
Publisher: h2o creative (https://h2o-creative.com)
Description: We all know understanding your customers is key to success, and RFM segmentation is one tool in your toolbox to help you do this! But what exactly is RFM, and why should you care about this data-driven marketing approach…
Author: Zoe Ambrogi, Head of Digital Marketing — https://h2o-creative.com/authors/zoe-ambrogi
Published: 27 June 2024

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