Email Marketing remains a key tool in the digital marketing world. With over 4 billion email users in the world, email marketing campaigns have proved an effective tool to reach your target audience, without having to spend more. The first email ever sent was in the...
With search engines continually updating algorithms, such as the changes Google made throughout 2021, it’s vital that you ensure your business continues to remain visible on Search Engine Results Pages (SERP), while optimising your site to improve the position of where you rank on search...
What do the new changes to Broad Match Modifier (BMM) and Phrase Match mean for you? Google has implemented many changes and updates throughout 2021. Earlier in the year they began making a pretty significant change to Google Ads to simplify match types by combining the...
Like it or not, Facebook is still the largest social media network, with over 2.5 BILLION monthly users. Last year, the UK population spent just under 2 hours per day on social media. As a smart marketer, you know it's a good idea to put...