With the introduction of Google Analytics 4 (GA4) in 2020, the transition from Universal Analytics (UA) was inevitable. Google has recently announced that they will be sunsetting the UA on the 1st of July 2023 and the 1st of October 2023 for 360 properties. So...
Email Marketing remains a key tool in the digital marketing world. With over 4 billion email users in the world, email marketing campaigns have proved an effective tool to reach your target audience, without having to spend more. The first email ever sent was in the...
With search engines continually updating algorithms, such as the changes Google made throughout 2021, it’s vital that you ensure your business continues to remain visible on Search Engine Results Pages (SERP), while optimising your site to improve the position of where you rank on search...
Google rolled out the new core update, called the November Core Update 2021 on 17th of November 2021. This is the third update rolled out this year, the other two were released in the months of June and July 2021. What are Core Updates? Google’s core updates...
What do the new changes to Broad Match Modifier (BMM) and Phrase Match mean for you? Google has implemented many changes and updates throughout 2021. Earlier in the year they began making a pretty significant change to Google Ads to simplify match types by combining the...