Connected Apps was a technology start-up building an app for the railway industry, matching contractors with job roles and handling the admin that came with them.
The app was due in March 2024, and that date set everything else. The brand, the website, the content and the trade show material all had to exist before it.
They wanted h2o as a reliable extension of their team and a full-service partner, covering every creative, content and marketing touchpoint the launch needed.
We worked closely with Connected Apps to enhance their brand visibility and online presence for their Connected Railway brand. We adopted a dynamic approach, starting with creating SEO-rich copy for their website. With a short turnaround time, we ensured that their digital footprint was engaging whilst also being optimised for search engines. This enabled potential customers to discover them effortlessly.
We also understood the importance of in-person networking and took charge of designing and supplying marketing collateral tailored for shows and events. This helped to create a lasting impression on their target audience. Additionally, we provided full input into their social media strategy. We worked across various platforms such as LinkedIn, in order to enhance engagement and brand awareness with exciting copy and creative content.
The website launched with copy we wrote for search. Connected Railway secured its first app sign-ups and grew its social following, and the meetings that followed brought new partners on board.
By the end of the project, Connected Railway had a brand, a live website, collateral for trade events and a social presence that was working. That’s where most startups struggle. The idea is rarely the problem. It’s everything that has to exist around it before anyone can buy.
You bring the challenge, we form the solution.
