Blending talent, tech and
over twenty years of intelligence.
We're the marketing agency built around the automotive ecosystem.
When we say automotive ecosystem, we mean it all.
Engineering and manufacturing. Sales and distribution. Aftermarket and ownership. Remanufacturing and recycling. We work across all four and everything in between.
If your business touches automotive, you're in the right place.
Founded in 2006.
Founder-led since
Honda Europe came in 2006, Harley-Davidson in 2008, and the automotive work compounded from there.
This isn’t general agency experience with a little automotive work along the way. It’s over twenty years of learning one industry: how its buying cycles run, where its compliance traps sit and why campaigns that work in one market stall in the next.
Essentra to Unipart to Harley-Davidson and more.
Our proudest stat is how long clients stay.
9.8 client satisfaction rating. Eight-year average client relationship. Our longest is over eighteen.
Those numbers exist because the work keeps delivering and the intelligence compounds the longer we work together.
We're up to speed so you stay ahead.
Knowing an industry isn't something you ever finish. Powertrains change, regulation moves, and the way buyers research and decide has already shifted more than once since we started.
Keeping up with the sector is part of the job. It's why you can brief us and we go, rather than spending the first quarter explaining your market to an agency learning it on your budget.
How we work.
Deeper questions.
Clearer solutions.
We start with the commercial objective behind the brief. What we build from there is sharper because it's built on the right foundations.
In your world.
In your workflow.
We become an extension of your team. We get to know your stakeholders, your history and your internal pressures, so the work reflects your reality rather than a version of it reconstructed from a briefing document.
One embedded partner.
The same people who shape your strategy execute it. One continuous partnership that compounds in value over time, with no formula reinvented for each new brief.
Who you'll work with.
Behind the leadership team, strategists who know the buying cycles, designers who've spent years learning what this category should look like and developers who've built the platforms our clients run on every day.
Zack D'Arcy Willett
Creative Director and Founder
Iain Stewart
Managing Director
Nathan Brenninkmeyer
Director of Digital & Development
Sarah Chandler
Group Account Director
Vincenza Astone
Event Director
Zoe Ambrogi
Head of Digital Marketing
Full capability.
Shaped for the sector.
Multi-market programmes, complex products, fragmented audiences.
We've built our capabilities around the demands of the sector. So however complicated your brief, we have an idea of how to approach it.
Strategy.
Positioning, audits and value proposition work grounded in a detailed understanding of how your markets, audiences and buying decisions actually operate.
Creative.
Branding, design, copy and video built for an industry where audiences are knowledgeable, expectations are high and generic creative gets ignored.
Digital.
CRM, PPC, SEO and holistic campaigns structured around long buying cycles, multi-market complexity and constant pressure to show measurable returns.
Empowered by ionic,
our intelligence methodology.
AI accelerated. Human directed.
ionic isn't just an AI system or software subscription. It's a structured way of working that applies the right capabilities at every stage, governed by our team's expertise. It turns twenty years of knowledge into something consistent and repeatable, applied to every project we take on.
B Corp certified.
Built to work better.
Our B Corp certification means we're held to standards across people, planet and practice. In an industry facing net-zero commitments, supply chain scrutiny and growing ESG accountability, we understand how to meet and communicate these values with authenticity.
We're also members of the SMMT and the MCIA, the industry bodies for the car and motorcycle sectors.
So, where do you want to start?
You bring the challenge, we form the solution.