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Developing a scalable multi-brand website

Website Development
Unipart Client Logo

£100k+

cost savings

90

days to market launch

6

new child sites

The challenge

Unipart website on laptop screen

The approach

Unipart website on mobile screen
Unipart website on laptop screen
“The multisite WordPress platform designed and built by h2o creative has been essential for our business. It not only allowed us to maintain our unique divisional identities but also streamlined our digital operations. The team’s expertise, especially in developing a user-friendly CMS, ensured we could manage the platform internally with ease. This project has remained a cornerstone of our digital strategy for years.”
Frank Nigriello Director of Corporate Affairs Unipart Group

The Results

Platform growth.

Successful expansion from 2 to 8 child sites, all seamlessly integrated into the existing multisite structure.

Cost efficiency.

The shared codebase dramatically reduced development and maintenance costs, over £100k+ saved, with updates and new features deployed simultaneously across all sites.

Operational impact.

Reduction in the time and resources required for site management, allowing the client's teams to focus on strategic initiatives rather than technical maintenance.

Brand consistency.

Maintained consistent user experience across all divisions while allowing for individual brand expression, strengthening overall brand impact.

Complete in just 3 months.

The project only took our team 3 months to design, build, and launch the initial multi-platform website, meeting an ambitious deadline.

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