Boosting dealer ordering by building a one-of-a-kind online dealer management system
The Challenge.
No matter how renowned you are in the motorcycle industry, maintaining your brand's loyalty depends on efficient supply to local dealers. Harley-Davidson recognized this, striving to minimize any obstacles that might affect their ability to support their dealers, sustain sales, and keep their customers satisfied.
Our Approach.
Standardising and streamlining the ordering process was crucial. We took all the old manual ways of working and created a clear and sophisticated platform where dealers could review and order products online across 50+ markets.
In addition to this, the extreme pressure of order windows, where dealers purchase thousands of items in just a few minutes, further underscored the importance of a system that’s up to the task. We knew it was essential for the system to be robust, feature-rich and capable of handling such intense demands.
The bespoke ordering tool made it super simple for dealers to get what they wanted from their own devices at a click of a button. And it gave the in-house team complete real-time visibility of open and submitted orders so they could easily match real performance against sales targets. All of this seamlessly integrated with H-D’s internal systems to enable effortless access and management from both dealers and internal stakeholders.
Completely bespoke to Harley-Davidson, the ordering tool can be updated with new features and tools that support the sales process and tailored incentives.
The Results.
Real-time reporting
Advanced real-time multi-tier reporting dashboard enables different levels of stakeholders a tailored experience to help them achieve their objectives.
Fully managed
Our tailored process enables us to setup, test and launch the tool for 69 markets with just a couple of data files. This is fully managed by our in-house multi-discipline team.
Adaptable platform
Customize sales incentives, content, products, and pricing for each unique market.
Intensive order windows
Similar to Black Friday, the platform can handle intensive order periods, where users can submit thousands of products at once within a short period of time.