Campaigns built for long buying cycles.
Search, paid media, email and social for automotive audiences.
Every channel answers to the same number.
In automotive, months can pass between the first click and the signed order. Campaigns have to be built for that.
Open rates and impressions are useful for steering the work. They aren't what the budget is judged on. We agree the commercial measure first, then run each channel against it.
Twenty years in the sector means we know how long a cycle really takes and what a qualified lead looks like in a supplier, dealer or e-commerce setting. Nothing is spent proving that again.
Your digital channels.
Search and SEO
Be found while buyers are still researching. Technical fixes and content built around the terms engineers, buyers and drivers actually search for. Organic visibility keeps working between campaigns.
Paid media (PPC)
Spend that follows the demand. Paid search, shopping and remarketing built around what a sale is worth, so budget moves to what converts, market by market.
Email and CRM
The channel that pays for itself. CRM setup, segmentation and automated programmes that keep buyers moving through a cycle measured in months. We work across all ESPs, including HubSpot, Salesforce, ActiveCampaign, Klaviyo and Mailchimp.
Social media
Reach the people who follow the sector. Organic social builds a community around the brand and keeps it visible to buyers who aren't in market yet. Paid puts it in front of the audiences worth reaching.
Analytics and reporting
Know what the budget bought. Tracking, dashboards and reporting tied to the metrics that matter to you. You see what to stop and what to scale.
Bring us the brief
Tell us what you need to move and who you need to reach. We'll come back with the channels that can get you there, measured against the numbers your business already runs on.
Digital in action.
One race.
Seventeen markets.
Email, video and a dynamic landing page, working as one campaign.
Harley-Davidson entered the 2024 Africa Eco Race on a stock Pan America 1250, up against race-prepared bikes. The job was to show what the bike could do and turn that into test rides.
A Salesforce CloudPage read each visitor's market and language from Harley's own data, so all 17 European markets saw the content in their own language. A five-part video series followed the rider through the race, with a trailer cut for paid YouTube ads. The promotional email reached over 460,000 subscribers, translated by market and automated to land at the optimal time for each recipient.
The landing page drew 13,931 views and the email returned a 32.2% open rate. 45 test rides followed.
Expertise that
earns its rankings.
Organic search built on genuine product knowledge.
Essentra wanted to hold its position as the expert voice in components, with buyers and engineers researching online long before contacting sales.
Keyword analysis shaped a content plan, and the Knowledge Centre was built out around the questions people were actually asking.
The Knowledge Centre now accounts for 58% of the site's organic keywords, with rankings improving by over 37% in the first year.
Scaling revenue.
Not the budget.
Two years of paid search and email for an aftermarket retailer
4x4HQ wanted to boost their online presence and Shopify sales. An audit came first, covering their website's SEO and their Google Ads account.
After the audit findings were applied, attention turned to ongoing optimisations. Keywords, audiences and bidding were tested continually across Search and Performance Max campaigns. As returns improved, ad spend came down without revenue following it. Email came next, with the subscriber list rebuilt around purchase history and vehicle type.
Through 2025 and 2026 the account has held a monthly return on ad spend between 600% and 1,000%, averaging 713.8%.
A CRM that
scales with you.
Changing platforms without losing momentum.
Caresoft Global was growing fast and had outgrown Nutshell, their existing CRM platform. The team needed better automation and clearer visibility across marketing and sales.
We supported them with their migration to HubSpot, then rebuilt the data structure and automated follow-up around how enquiries actually arrive.
Newsletter sign-ups rose 369% in the first 6 months after the new setup went live.
A small budget.
A much bigger audience.
Social media for an OEM parts supplier.
Hella wanted social to drive traffic to a new website and support its PR. Earlier attempts had been irregular and hadn't delivered. The budget was limited.
Social listening came first, to understand the conversation Hella wanted to join. We then set up and ran the key profiles, with content and reporting kept consistent across channels.
Within 12 months, impressions were up 1,600% and engagements up 4,000%.
Five stories in
Plenty more to read
Search, paid media, email and social across the automotive ecosystem.
Three ways to work together.
The right shape depends on the size of the problem, not the size of the budget.
A defined scope.
A clear output.
One piece of work, with a clear brief and a clear timeline. A channel audit, a CRM migration or a launch campaign, for example.
Because we're already immersed in the automotive ecosystem, we skip the onboarding lag that costs other agencies the first month. The thinking gets to the point faster.
"h2o are easy to work with and take the time to fully understand the brief when working on a new project. They always deliver to a high-quality and pose thought-provoking ideas for us to consider when tackling a new challenge."
Henry Larard, Essentra Components
Ongoing capability.
Built around your commercial objective.
Digital rarely works in one burst. A 6 to 12 month programme runs search, paid media, email and social to one plan, with budget moved between them as the results come in. Reporting stays tied to the measures agreed at the start.
"h2o have supported Essentra for many years now on a range of global, regional and local projects and campaigns. The account management and attention to detail means that big campaigns feel straightforward and h2o remove a lot of the client stress."
Leisa Nugent, Essentra Components
Fully embedded.
Genuinely accountable.
For businesses that want more than a supplier. The same senior team knows your markets and your data well enough to spot a shift before the monthly report does. Full-agency capability is there when a campaign needs creative or development behind it.
Our average client relationship runs to eight years. Our longest is over eighteen. Those numbers exist because the work keeps delivering and the intelligence keeps compounding the longer we work together.
"The team is very in tune with our business and business needs. We have a fantastic relationship with the team, and they quickly build up a rapport with teams in the business when working on a project with them."
Alistair Drummond, Unipart
our methodology
Empowered by ionic.
ionic puts your challenge at the centre of our world and applies the right capability at each stage, governed by our team's expertise. On a digital engagement that means twenty years of sector knowledge and live performance data behind every decision, all directed by senior people. AI handles the heavy analysis, so changes can be made while a campaign is still running.
Questions we are usually asked.
Straight answers about how digital work with h2o runs.
It depends on the channel. Paid media can show a signal within weeks, while organic search usually takes several months to build. With buying cycles that run for months, revenue follows later than traffic, so reporting shows both.
Yes. We work across all the main analytics, ESP and ad platforms including, HubSpot, Salesforce, Klaviyo, Mailchimp, Google Ads, GA4 and Meta Ads. If a platform is holding the work back, you'll hear it from us before any move is suggested.
KPIs are agreed at the start and tied to your commercial objective. Reports lead with those numbers, with channel metrics underneath to explain what's moving them.
Yes. Media spend goes to the platforms and management is charged separately. You see exactly what the budget bought.
Yes. Some clients hand over whole channels. Others keep some activities in-house and bring us in for the rest. Either way, everyone works from one plan and one set of numbers.
Explore our other capabilities.
Digital turns attention into pipeline. Four more capabilities sit around it.
Let's talk digital.
Tell us where you want your pipeline to be this time next year.