Creative that already speaks automotive.
Branding, design, video and content made for the sector.
Made for people who
know the sector.
Automotive audiences know their world better than anyone. Creative has to feel like it belongs there.
An engineer responds to proof of performance. A rider responds to the feeling of the ride. Every audience in automotive needs its own way in.
So we start by understanding what you sell and what resonates with each audience. Twenty years inside automotive means most of that understanding is already in place. The rest comes from your team.
It shapes everything we make, from a brand identity to a product film.
Your creative toolkit.
Branding
Be clear about where you fit. Whether you make, sell, service or recycle, your brand has to show what you do in a crowded supply chain. Identities and guidelines make that obvious, then keep it consistent.
Design
Design for every point of contact. From technical literature and sales tools to screens and signage, every piece looks like it comes from the same business. Complex detail stays clear in every language you work in.
Content and copywriting
Technical where it needs to be, human everywhere else. Web copy, articles, scripts and whitepapers from writers who know your corner of the sector. Written with search in mind. Localised with trusted translation partners where needed.
Video and animation
Shot where the work happens. Product demonstrations, explainers, training films and internal series, in live action or animation. Subtitled and localised for every market you sell in.
Spatial and office design
From receptions and workspaces to R&D centres, each is designed around how your people work. 3D visualisation lets you adjust the design before building starts, when changes cost least.
Bring us the brief
Tell us what you're making and who it's for. We'll turn it into creative your audience recognises as one of their own.
Creative in action.
Three ways to work together.
The right shape depends on the size of the problem, not the size of the budget.
A defined scope.
A clear output.
One piece of work, with a clear brief and a clear timeline. A rebrand, a product film, a catalogue or a brand book for example. Because we already know your market and your audiences, the first concepts land close to the mark. That usually means fewer rounds and less time spent explaining the sector.
"h2o are easy to work with and take the time to fully understand the brief when working on a new project. They always deliver to a high-quality and pose thought-provoking ideas for us to consider when tackling a new challenge."
Henry Larard, Essentra Components
Ongoing capability.
Built around your commercial objective.
Some briefs are bigger than one asset. A 6 to 12 month programme might take a new brand through every touchpoint it appears on, or run a video series from first script to final language version. A structured roadmap keeps milestones clear and quality consistent. The look holds from the first piece to the last.
"h2o have supported Essentra for many years now on a range of global, regional and local projects and campaigns from brand to product marketing, to major 1,000 page catalogues with 19 different language variations. Their designs are creative and they have come up with a number of outside of the box solutions for us."
Leisa Nugent, Essentra Components
Fully embedded.
Genuinely accountable.
For businesses that want more than a supplier. The same senior team learns your brand well enough to work inside it, so campaigns and literature look like they came from you. Guidelines get applied by the people who helped write them.
Our average client relationship runs to eight years. Our longest is over eighteen. Those numbers exist because the work keeps delivering and the intelligence keeps compounding the longer we work together.
"The team is very in tune with our business and business needs. We have a fantastic relationship with the team, and they quickly build up a rapport with teams in the business when working on a project with them."
Alistair Drummond, Unipart
our methodology
Empowered by ionic.
ionic puts your challenge at the centre of our world and applies the right capability at each stage, governed by our team's expertise. On a creative engagement that means twenty years of sector knowledge and AI-accelerated research behind every concept, all directed by senior people. The groundwork happens before the first meeting, so concepts arrive informed from the start.
Questions we are usually asked.
Straight answers about how creative work with h2o runs.
Yes. Much of our work sits inside established brands, including global ones with strict guidelines. If the guidelines have gaps, we'll flag them.
Yes. Multilingual work is routine, from catalogues in up to 19 language variations to weekly emails in six languages. Translation and market approvals are managed as part of the job, including local advertising rules.
Yes. We've shot the sector for twenty years, from MotoGP and F1 teams to dealer shoots and manufacturing sites. Scripting, filming, editing and animation are handled by the same team.
It depends on the piece and on how many people need to sign it off. What speeds things up is that we aren't learning your market first, so the early concepts land close to the mark and there are usually fewer rounds. Tight deadlines are part of the sector, and we'll tell you straight away if one isn't realistic.
You do. Everything made specifically for you is yours, from final artwork to finished films. The full detail sits in the terms of your contract.
Explore our other capabilities.
Creative makes the thinking land. Four more capabilities sit around it.
Let's talk creative
Every project here started as an email. Yours can too.