Modernising a brand to reflect its market ambition

Branding Brand Identity Spatial Design Events

The challenge

Airdri, an established leader in sensor and hand dryer technology, has been serving major clients like McDonald's for over 50 years. Despite their industry expertise and commitment to quality, their outdated brand and identity limited their ability to compete with global heavyweights like Dyson and Mitsubishi.

Airdri reached out to us to carry out a Foundation Brand Sprint to help modernise their brand while staying true to their core values.

The approach

We took a comprehensive approach to reposition Airdri, ensuring that the refreshed identity resonated with both clients and the industry.

We began by conducting in-depth competitor analysis and market research, gaining insight into the brand's perception among various audiences.

Leveraging this knowledge, we designed a brand identity that honours Airdri’s heritage while positioning them as an innovative, global leader.

Key components of the rebrand included:

A modernised logo and colour palette that maintained brand recognition.
A flexible brand system incorporating updated typography, photography, and illustration.
A refined messaging hierarchy that clearly communicated Airdri’s value proposition.

The new identity was applied across a full suite of materials, from product spec sheets and brochures to digital assets and presentation decks, ensuring consistency across all touchpoints.

The refreshed brand identity positioned Airdri for growth in new international markets and strengthened engagement with existing customers. The revitalised branding enabled the company to present a more premium and professional image, driving renewed interest from clients and partners alike.

Update: Building on our rebranding work, we recently partnered with Airdri again to design and install a suite of bespoke office graphics at their HQ office, going from concept to installation in just two weeks.

Through a fast-paced, agile process involving close collaboration and multiple site visits, we delivered impactful signage and graphics that brought the refreshed Airdri identity to life within their workspace.

“h2o delivered a full suite of rebranded materials geared for local and international use. Using outdated materials as a guide, the team delivered a considered and modernised brand refresh that completely re-energised the Airdri brand. The team listened to our requirements, delivered on expectations and timeframes and made the process of updating a large amount of technical information into a clear and user friendly format seem straightforward.”

Lauren McCabe Group Head of Marketing Airdri

The Results

Revitalised presence

Enhanced brand perception with a modernised, premium identity.

Global expansion

Confidence to expand into new markets across Europe, Asia, and North America.

Upselling opportunities

A rise in upselling and cross-selling of additional products/services.

Future collaboration

Continued collaboration with Airdri, delivering new office graphics and opening opportunities for further brand storytelling.

Keen to hear what we did in more detail?

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