Caresoft Global
partnership story
3+ years
Length of Relationship
About
Caresoft Global helps OEMs and tier-one suppliers reduce cost, improve product performance and accelerate product development through benchmarking, teardown analysis and cost engineering. Operating worldwide, they work with many of the world's leading automotive manufacturers and suppliers, delivering the insight needed to make better engineering decisions.
September 2023
Partnership begins
- Strategy
Caresoft came to us in 2023, looking for a marketing partner who understood the automotive sector and could work as an extension of their team. Our first job was understanding what they offered and who they were trying to reach. From there, we developed their messaging, tone of voice and value proposition, sharpening how the business presented itself.
December 2023
Brand development
- Design
- Branding
With a clear understanding of the business in place, we moved into developing the brand itself. We worked on updating their design system, templates, photography, theming and social media, alongside a UI and UX review of the website and an SEO audit, giving Caresoft a more consistent, professional presence across everything they produced.
Summer 2024
Website refresh
- WordPress
With the brand now reflecting their core values and customer focus our attention turned to the website. It was built on Elementor, which slowed the site down and made it hard for the team to manage. We refreshed it on a bespoke WordPress theme, making it faster, easier to update and better structured for SEO.
The refresh gave Caresoft a platform that reflected the scale of the business and helped support product launches, promote events and generate leads.
August 2024
Webinar promotion
- Zoom Webinars
Caresoft wanted to use a webinar to reach automotive and engineering audiences across multiple regions. To drive sign-ups, we built the landing page and booking forms, set up email reminders and promoted it through paid LinkedIn ads. The original target was 50 sign-ups; however, through our promotion, we achieved 241 registrations.
This gave us a repeatable format that we have used for further webinars. It also led to us building a custom landing page for Caresoft's training programme, handling registrations for over 50 training webinars they run for a major European automotive manufacturer.
October 2024
CRM migration
- HubSpot
As Caresoft's marketing activity expanded, their existing CRM, Nutshell, was holding the team back. Moving to HubSpot gave them a stronger platform for campaigns and reporting. We managed the migration and supported the team through the transition, rebuilding audience lists, developing automated workflows and creating branded email templates.
March 2025
Technology Centre opening
- Event
Caresoft opened a new Technology Centre in Augsburg, Germany, marking a significant investment in their European operations and giving customers a place to see benchmarking and teardown technology first-hand. We supported the launch with a dedicated landing page, online booking system, email marketing and paid and organic social campaigns. The opening was a great success, and the centre continues to attract visits from major automotive manufacturers.
April 2025
Seminar campaign
- Events
- Campaign
Caresoft were hosting a flagship seminar at their Livonia facility. With only a short window to promote it to a senior automotive audience, we focused on a few high-impact channels to drive registrations. The turnout exceeded expectations, with over 150 people attending, bringing together automotive leaders from China and the US.
July 2025
Product animations
- Animation
With technically complex products that are hard to explain quickly, Caresoft needed a clearer way to show what they do. We produced an animation for Iceberg, their automotive benchmarking platform, used on the website and at events to turn a complex product into something quick to grasp. We later produced one for Eureka ahead of its launch.
September 2025
Eureka product launch
- Launch event
Eureka, a major new product for Caresoft, launched at IAA Mobility in Munich, one of the biggest events in the automotive calendar. As their marketing partner, we helped plan and execute the launch, promoting their attendance through a multi-channel campaign across email, organic social and paid LinkedIn to drive meeting bookings at the show. The launch was a success, creating real interest in Eureka with a busy stand and demos with the team throughout.
July 2026
Website rebuild
- HubSpot
- UX/UI
Following the sale of their engineering services business, Caresoft are sharpening their focus around their two flagship platforms, Iceberg and Eureka. We are rebuilding the website on HubSpot, bringing the site and CRM together. We looked at how technology-focused companies present themselves online, then worked through several UI/UX design treatments to land on a product-led site with a modern feel that better represents Caresoft today.
TODAY
Our partnership continues
Three years into our partnership, we continue to manage Caresoft's website and run effective marketing campaigns that generate leads for the business. This is why Caresoft trust us as an extension of their team, both to deliver projects and to help guide the strategic decisions that support their next stage of growth.
Begin our partnership
Our average client relationship runs to eight years. Our longest is over eighteen. Those numbers exist because the work keeps delivering and the intelligence keeps compounding the longer we work together.