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Strengthening social media presence to drive website traffic

Social Media Digital Campaign Content Creation
Hella logo dark

1600%

increase in impressions

4000%

jump in engagements within first 12 months

The challenge

Hella is a leading automotive technology innovator and major OEM parts supplier. They were looking for a strong social media presence to drive traffic to a new website, as well as support their existing marketing and PR outreach.

Previous social media campaigns were irregular and lacked the results they had hoped for. Braving the waters again, they turned to h2o with a limited budget.

Hella social media page

The approach

Social listening allowed us to gather insight to make our own analysis of the environment that Hella was targeting. We then created and managed key social media profiles and created content across LinkedIn, Facebook, and Twitter. Automated campaign syndication and analytics across all social channels kept the campaign consistent and on message.

Hella social media posts

The Results

Increased reach & engagement.

Hella saw a drastic increase in impressions and engagements within the first 12 months. Reaching their audience with the right content to foster an engaged community.

Internal impact.

Superb social media performance earned the client recognition from the global head office.

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