Rebranding to reflect a new strategic direction and drive expansion

ComplianceOnline was already a market leader in providing advice and services to the gaming and payments sectors. Yet its brand identity was outdated and too UK-centric. The existing brand assets were hindering expansion abroad and as a result customer retention was low and sales had stagnated. The business needed a brand that enabled global growth.

A rebrand was clearly the route forward for ComplianceOnline. So too was a new name and an updated value proposition that showcased its reputation for truth, integrity and reliability. Not to mention its expert insights on compliance and the commercial implications that few others can match.

With work already underway on a new naming convention, we focused on getting under the skin of customer expectations. Our next step was to develop a new messaging hierarchy that matched these demands to the benefits of true regulatory intelligence.

The company was reborn as VIXIO with a global, contemporary brand identity developed by the h2o team. We took this and developed the brand presence online and offline while giving the VIXIO team the framework to be able to tell their new story to customers, industry partners, colleagues and domain experts.