517%
ROAS
37%
increase in leads generated
14%
reduction in cost per lead
Freedom Boat Club (FBC) is a luxury boat share membership club based in Portsmouth. FBC UK wanted to start their first off-season in the UK with a bang, while supplementing ongoing campaigns. Additional challenges included the directives not to mention membership costs and the need to remain consistent with current campaigns and corporate branding.
With a tight turnaround and a fixed deadline in the lead up to the start of their traditional off season, we created an intense two-week ‘Blue Friday’ campaign to generate hyper-targeted warm leads & ultimately membership sign ups.
We produced a two-stage paid social campaign targeted to each individual organisation persona/audience, with personalised creative and messaging to targeted locations. We also developed personalised creative assets for organic & paid social media, and supported this activity with organic social posts. At different stages of the campaign, we maximised lead captures with a strategic form.
The social media campaign generated a large number of warm leads which could be nurtured into paid members. Resulting in greater awareness of FBC and a high ROAS.
Following the success of this campaign, we have continued to launch a yearly 'Blue Friday' lead generation campaign. We apply the knowledge gained from previous campaigns to enhance our performance and continue to achieve outstanding outcomes.
You bring the challenge, we form the solution.
