Unipart
partnership story
18+ years
Length of Relationship
About
Unipart is a supply chain performance improvement partner, helping organisations keep their operations and assets moving and working better, for longer. From designing and making components to moving and improving them within customers' supply chains, the business is built on a culture of continuous improvement and operational efficiency.
March 2009
Partnership begins
- Strategy
Our relationship with Unipart began by supporting the central marketing team with campaign development, helping shape communications that positioned the business across its core markets and drove demand for its services. Successful campaigns led to more collaboration, and project by project, the scope of what we delivered grew across the organisation, until we were helping Unipart communicate from the inside out.
January 2010
Corporate reporting
- Content
- Design
Every year, we produce Unipart's Annual Report and Accounts alongside its Sustainability Impact Report, two of the company's most important corporate publications. Working with the senior leadership team and colleagues across the business, we manage the design and production of both, communicating performance and environmental impact clearly and accurately.
January 2015
Unipart Way Online, a white-label platform
- Bespoke development
The Unipart Way is Unipart's own methodology for continuous improvement. We built Unipart Way Online, a white-label platform that let Unipart deliver the methodology as structured training across its own business and into customer organisations using the Unipart Way.
The platform digitised problem-solving tools that had been paper-based, letting teams track and report the impact of each improvement, including cost savings. We also hosted and supported it, running the helpdesk and ticketing system.
July 2015
Campaign proposition development
- Strategy
We worked with teams across Unipart to develop propositions for new and existing services, including electric vehicle supply chain support. Each project meant getting deep into the market and the audience, then defining how Unipart's offer met the opportunity. These propositions went on to support outreach campaigns and fuel new business activity.
September 2016
Exhibitions across Europe
- Exhibition stand design
Unipart regularly exhibits across Europe to showcase its capabilities and meet customers. From major international shows such as InnoTrans in Berlin to smaller regional events, we support stand design, build management and creative assets, helping create a consistent brand presence and generate valuable customer conversations.
October 2016
Spark, a bespoke enterprise social network
- Bespoke development
- Mobile apps
With so much of the workforce spread across offices, warehouses and distribution hubs, staying connected was a real challenge for Unipart. We designed and built Spark, a bespoke enterprise social network delivered as an app for iOS and Android, giving colleagues an easy way to share knowledge, solve operational problems and work together across teams. It lifted engagement, boosted productivity and gave Unipart a better sense of how people were connecting across the business.
April 2017
Grapevine, internal video series
- Internal communications
- Video production
Grapevine was Unipart's internal video series, made to keep teams across factories, offices and sites connected to the business and to each other. We supported it at every stage for more than a decade, from planning and scripting through to filming, editing and final delivery, producing a new episode every six weeks. It became a reliable way to keep a dispersed workforce aligned, and helped open up the broader internal communications work that followed.
June 2018
Website redevelopment
- WordPress
As Unipart's digital presence grew more central to how it reached customers, we took on the redevelopment of their corporate website and delivered it at pace. Built on a WordPress Multisite platform in just 90 days, the site supported eight divisional marketing teams with one consistent, centralised content hub, expanding from two sites to eight over the following seven years.
Alongside the websites, we designed and developed the company intranet and brand portal, supporting collaboration across the organisation. We also created the ‘Video Resource Centre’ - an internal repository of corporate videos to be shared across the business.
July 2018
Website support
- WordPress
- SEO
As the breadth and depth of our digital platforms with Unipart grew, we became an essential part of not only their marketing efforts but also their internal communications. To support this, we provided regular website maintenance, adhering to strict SLAs whilst assisting with content creation and population, as well as SEO.
December 2024
Brand environments and spatial design
- Office design
Our work extended beyond digital and print into the physical environments where Unipart welcomed customers and colleagues. From reception areas to collaborative workspaces, we designed a range of branded environments that strengthened the company's identity while creating spaces that encouraged collaboration and productivity.
May 2025
50th Anniversary celebrations
- Events
Unipart's 50th anniversary was a year-long programme marking five decades of growth. We produced a range of materials for the campaign, from visuals and a commemorative book to branding for their offices, which rolled out across Unipart's sites worldwide. The celebrations culminated in the Partner Celebration, an exclusive evening for 150 of Unipart's customers and partners held at the Ashmolean Museum in Oxford. We planned and delivered the event from start to finish, creating an occasion worthy of the milestone it marked.
TODAY
Our partnership continues
We continue to work with teams across Unipart, supporting projects from corporate communications to brand development, helping them continue the important work they do supporting supply chains across the automotive sector and beyond.
Begin our partnership
Our average client relationship runs to eight years. Our longest is over eighteen. Those numbers exist because the work keeps delivering and the intelligence keeps compounding the longer we work together.