What is B Corp certification and why is it important for businesses?

B Corp certification is a prestigious designation granted by B Lab to companies that meet high standards of social and environmental performance, accountability, and transparency. Certified B Corps are committed to making a positive impact on all their stakeholders, including employees, customers, communities, and the environment. For businesses, obtaining B Corp status demonstrates a strong commitment to ethical practices, sustainability, and social responsibility, which can strengthen brand loyalty, attract like-minded customers, and inspire positive change within industries.

What are the steps involved in the B Corp certification process?

The B Corp certification process is thorough and consists of several key steps: B Impact Assessment: Companies must complete an extensive questionnaire covering their impact on workers, communities, customers, and the environment. A score of at least 80 points is required to move forward. B Corp Legal Requirement: Companies must make a legal commitment to consider the impact of decisions on all stakeholders and align their corporate governance with B Corp values. Review Process: After completing the assessment, businesses submit their results to B Lab for review, which may include a call with an analyst to discuss the submission in detail. Documentation and evidence are required to support the assessment.

Why is h2o creative pursuing B Corp certification, and what impact does it hope to achieve?

At h2o creative, we are pursuing B Corp certification because we believe business should be a force for good. This journey allows us to hold ourselves accountable to high standards of social and environmental impact, ensuring that our actions align with our core values of sustainability, fairness, and responsibility. Through this process, we aim to make a meaningful contribution to a more equitable, sustainable, and socially responsible world. Our goal is to inspire others in our industry to take similar steps toward creating positive change, both locally and globally.

The first steps on our journey to B Corp Certification

Welcome to a new chapter in the h2o creative story, one that is both exciting and meaningful. Today, we are thrilled to share with you the initial steps we are taking on our journey to become a certified B Corporation (B Corp). This decision reflects our commitment to not only making a profit but also making a positive impact on the world.

As we take our first steps into the B Corp accreditation process, we want to share our experiences, challenges, and triumphs with you. We will be posting a series of blogs to serve as a record of our journey, a source of inspiration for others, and a platform for open dialogue within our organisation. Alternatively, read our most recent B Corp progress update.

Firstly, what are certified B Corporations?

Certified B Corporations are companies verified by B Lab to meet high standards of social and environmental performance, transparency and accountability.

B Corps commit to positively impact all stakeholders – workers, communities, customers, and our planet.

What does the B Corp certification process entail?

Certifying to be a B Corp company is a comprehensive and rigorous process. From supply chain and input materials to charitable giving and employee benefits, B Corp Certification verifies that a business is meeting high standards of social and environmental performance, transparency, and accountability.

The process includes:

B Impact Assessment

The certification process starts with measuring the impact of your company’s entire operations through the completion of the B Impact Assessment. Covering approximately 200 questions, the B Impact Assessment examines a company’s impact on its key stakeholders (workers, community, environment and customers) as well as capturing and assessing best practices regarding the company's mission and governance. A company's B Impact Assessment score must be over 80 points in order to proceed through the certification process.

B Corp Legal Requirements

In addition to a company measuring and managing its impact through the B Impact Assessment, B Corps are also required to make a legal change in order to complete certification. This legal change is a commitment to consider the impact of decisions on the company’s stakeholders now and in the future by building this consideration into its constitutional documents. The B Corp Legal Requirement formalises your company’s alignment with the B Corp Movement’s values and embeds a stakeholder-focused mindset that separates B Corps from other businesses.

The B Corp Legal Requirement varies across countries but companies based in the UK are required to make an amendment to their constitutional documents committing to use business as a force for good, by:
- Creating a material positive impact on society and the environment through their business and operations
- Considering all ‘stakeholder interests’ when making decisions - including shareholders, employees, suppliers, society and the environment

The review process

Once you have completed the B Impact Assessment and have scored a minimum of 80 points, you can submit your assessment to B Lab and begin the  review process. During the review process businesses are asked to provide documentation and evidence to support the answers given in the B Impact Assessment. There is also a review call with an Analyst from B Lab, where the assessment is discussed in more depth. The initial B Impact Assessment score will then be verified and the certification process is completed.

Our journey to becoming a B Corp company

Creating a plan of action

Once we committed to the idea of becoming a certified B Corp, the next step was to create a plan of action. This involved a discovery phase to understand what it means to be a B Corp and how it aligns with our values and mission. We are currently evaluating our current business practices, identifying areas for improvement, and setting clear goals for our journey.

Getting a team together

Achieving B Corp certification is not a one-person job. It requires the collective effort of a dedicated team. We are fortunate to have a group of passionate individuals within our organisation who have volunteered to be part of this exciting journey. Together, we are harnessing our diverse skills, experiences, and perspectives to drive positive change within our company.

Preparing to launch internally

Before we can spread the message externally, we recognise the importance of building a strong foundation internally. Our employees are at the heart of our company, and their understanding and support of this mission are crucial. In the coming weeks and months, we will be working diligently to educate our team about the significance of B Corp accreditation and why it matters to us as a company.

Why we are doing it

At this point, you may be wondering why we have chosen to embark on this journey. The answer is simple: We believe in the power of business as a force for good. We want to contribute to a more sustainable, equitable, and socially responsible world. Becoming a B Corp allows us to hold ourselves accountable to these values and take meaningful actions to create a positive impact.

In summary

Through this blog series, we aim to share our progress, insights, and challenges. We invite you to join us on this exciting adventure as we work towards becoming a certified B Corporation. Together, we can make a difference and inspire positive change in the world of business.

Stay tuned for updates, stories, and lessons learned as we navigate the path towards B Corp accreditation!

Find out more about the B Corp Movement and B Lab.

Update: April 2025

We’re proud to announce that h2o creative is now a certified B Corp! Making us part of a global movement of businesses using their work as a force for good. This certification marks a milestone, not a finish line. As standards evolve, so will we - continually striving to do better for our people, our clients and the planet. Our latest blog shares the why behind the certification, the lessons we learned and what’s next for us as a company.