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Advanced audience segmentation tactics to drive e-commerce growth
This blog provides you with a toolbox of strategies to help you connect with your customers on a deeper level and drive serious business growth.
From industry insights, innovative ideas, and digital news dissected, you'll find a stream of marketing wisdom through our blog!
This blog provides you with a toolbox of strategies to help you connect with your customers on a deeper level and drive serious business growth.
Capturing attention is a marketer's biggest challenge. Animation offers a powerful solution. Find out how you can use animation in your marketing.
We all know understanding your customers is key to success, and RFM segmentation is one tool in your toolbox to help you do this! But what exactly is RFM, and why should you care about this data-driven marketing approach?
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Discover how eco-conscious customers are reshaping shopping habits. Learn key strategies for engaging green customers by emphasising sustainability, transparency, and ethical practices.
Revolutionise your e-commerce emails with personalisation at scale. Learn key strategies and practical steps to boost engagement and conversion rates.
Explore the key differences between templated and bespoke e e-commerce platforms to find the best fit for your online business, ensuring optimal scalability, security, and integration.
With a focus on practicality and strategic insight, explore 5 essential email journeys that every e-commerce brand should be implementing right now.
We're thrilled to share the latest progress on our journey towards B-Corp certification.
Choosing the right email service provider (ESP) is crucial for effective email marketing. Explore 3 tips to help you select the best ESP for your needs.
A helpful guide to the purpose and benefits of using an email testing tool. All the information you need to decide whether you should be using an email testing tool for your campaigns.