Scaling revenue, not budget: paid search & email

4x4HQ is an automotive aftermarket parts business, specialising in Land Rover Defender upgrades. They first approached us to help grow their online presence and sales. Based on the findings of our initial audit, we optimised their Shopify SEO, Google Merchant Centre integration and PPC strategy.

(Check out that case study here).

After the success of the first stage, we looked at building on the momentum. We refined Google Ads to deliver a stronger return and looked at bringing email and other channels into the mix.

PPC

Once we took over the Google Ads account, we focused on improving return-on-ad spend. We continually tested and refined keywords, ad assets, audience targeting and bidding strategies across Search and Performance Max.

As results improved, we were able to reduce ad spend without sacrificing revenue. The account consistently delivered a monthly return on ad spend of between 600% and 1,000% throughout 2025 and 2026.

Email

Current customers. Previous buyers. Prospects. They all have different needs and wants. So rather than sending the same campaigns to every subscriber, we personalised content.

This involved reorganising 4x4HQ's existing Mailchimp audience using purchase history, vehicle type and customer behaviour. We then built automated journeys that delivered targeted content to each segment, achieving average open rates of 20–30%.

Alongside our six-month campaign strategy, we created a library of branded email templates. Every template, be it a product launch, promotion or featured product, was tested across desktops and mobiles before launch to ensure a consistent experience for subscribers.