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Burger King stops selling Whoppers to help McDonald’s cause: but does it make BK look better than McD’s?
![Whopper vs Big Mac](/_astro/whopper_vs_big_mac_956b782d26_Z2bo76d.webp)
It’s important to acknowledge that both companies were doing good and that both had marketing machinations behind their campaigns.
This campaign has made everyone aware of :
- Burger King & its top-selling burger & how great they are for joining forces with their competitor
- McDonald’s & its top-selling burger & how great they are for accepting BK’s efforts and how great they are as an individual company for raising money and awareness of Children with Cancer
- The ‘Children with Cancer’ charity when people may not have heard of it before.
Piggyback marketing has been used time and time again and this is a classic example of Burger King doing precisely that. It’s not illegal, so no harm is done.
What are your thoughts?