When it comes to B2B marketing, especially in the automotive supply industry, social media often gets overlooked. The assumption? It’s too noisy, too fast-moving, or simply not “the right fit” for serious brands.

Hella knew that if they wanted to shift this perception and genuinely engage with their audience online, they’d need more than just blindly posting across their channels. They needed purpose, creativity, and consistency. That’s where the transformation began.

This is the story of how a smarter, more strategic approach to social media helped Hella boost reach, build credibility, and start real conversations.

A familiar challenge

Hella’s reputation in the automotive space is rock solid. But like many established B2B brands, their social media presence didn’t reflect the strength of the business.

Inconsistent content, low engagement, and a lack of clarity around brand voice had left them underwhelmed by the results of previous efforts. They now needed a clear social strategy that would align with their broader marketing goals and truly resonate with their target audience.

More visibility. More authority. More relevance.

The turning point

Hella turned to h2o creative to help redefine their digital presence, starting with a strategic overhaul of their social media approach.

We didn’t jump straight into content creation, though. Instead, we worked closely with Hella to understand their brand story, audience pain points, and business objectives. From there, we built a content strategy designed to do three things:

Grow brand awareness in a crowded digital space
Position Hella as a forward-thinking leader in the industry
Drive engagement through content that was both useful and compelling

That meant ditching sporadic posts in favour of structured, insight-led storytelling.

What we did

With a solid foundation in place, we rolled out a refreshed social strategy that included:

A consistent brand voice and visual identity across platforms
Content pillars designed to inform, inspire, and connect with the audience
Thought leadership posts to spark conversation and boost credibility
Eye-catching graphics and animations to improve cut-through in feeds
Timely posts aligned with industry trends and key moments in the calendar

The results?

In a short space of time, Hella’s digital presence looked and felt very different.
Their reach increased dramatically. So did post engagement. But beyond the numbers, what really stood out was the shift in perception. The brand began to show up consistently in the right conversations, with the right tone, and real value to add.

The best bit was that the content wasn’t just being seen, it was being saved, shared, and acted upon.

For a business that had long thrived on reputation and product excellence, it was now building an equally powerful presence in the digital space.

The right partner makes all the difference

Hella didn’t just want to “do more social” they wanted to do it better. And that shift in mindset made all the difference.

At h2o, we understand the unique pressures of the automotive and B2B world, from tight timelines and technical messaging to the need for tangible results. Our goal isn’t just to create nice-looking posts. It’s to build social strategies that drive business impact.

Ready to amplify your social presence and start meaningful conversations?

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Practical lessons for automotive businesses

Hella’s journey is proof that social media isn’t just for B2C. When used strategically, it can be a powerful platform for B2B businesses to tell their story, demonstrate expertise, and connect with customers in a more human, authentic way.

Here are a few practical takeaways:

Define your purpose.

Social media works best when it serves a wider brand or business goal. Don’t post for the sake of it, post with intention.

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Consistency is everything.

Voice, tone, visuals, when these are aligned across every post, the result is stronger recognition and trust.

Add value, always.

Think beyond promotion. Educate, inform, and inspire. That’s how you build engagement that lasts.

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Listen to your audience.

Great content starts with great insight. Understand what your audience cares about, then shape your message around that.

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How a bold social strategy transformed Hella’s brand engagement