Let’s be honest. In the world of digital marketing, there is a fair amount of jargon. Don’t get me wrong, in such a varied, complex and nuanced industry we need a...
I think we can (nearly) all agree that Christmas is most people’s favourite time of the year. We all enjoy a certain aspect of it, whether it’s the time for...
I don’t want to scare you, but the oldest millennials are 38 years old. Generation Z is the group that follows us/them — those born after 1996. The oldest Generation...
When you produce smoothies and dairy-free milk, promoting a poisonous new product probably doesn’t sound great, does it? Innocent doesn’t play by the regular brand rulebook with their quirky, original tone...
If you’re a fan of fast food, you’ll be well aware that Burger King and McDonald’s have somewhat of a rivalry. Burger King and McDonald’s started in the franchise food business...
What is PLC? PLC (in this instance) stands for Private Like Counts. In July, Instagram announced it would start the rollout of PLC’s, meaning when you scroll through the feed there...