What marketing has to deliver
The future of marketing: from storytelling to truth-sharing. Expert interviews reveal how technology is blurring lines between B2B, B2C, and more.
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From industry insights, innovative ideas, and digital news dissected, you'll find a stream of marketing wisdom through our blog!
Latest.
Understanding the RFM segmentation technique
We all know understanding your customers is key to success, and RFM segmentation is one tool in your toolbox to help you do this! But what exactly is RFM, and why should you care about this data-driven marketing approach?
Understanding the eco-conscious customer
Discover how eco-conscious customers are reshaping shopping habits. Learn key strategies for engaging green customers by emphasising sustainability, transparency, and ethical practices.
Advanced audience segmentation tactics to drive eCommerce growth
This blog provides you with a toolbox of strategies to help you connect with your customers on a deeper level and drive serious business growth.
Green marketing: A guide to promoting your brand sustainably
This guide offers actionable insights for implementing green marketing practices that resonate with environmentally conscious consumers.
Creating effective customer personas
Maximise your marketing with our guide on creating customer personas. Learn to segment and understand your audience for tailored strategies and better engagement.
Christmas ads from around the world
Exploring how different countries celebrate Christmas through the lens of Christmas TV advertisements.
Why emotion is key for effective holiday marketing campaigns
Discover the power of emotion in holiday marketing and learn how to craft campaigns that resonate with audiences and create lasting connections.
Why some brands opt out of Black Friday sales
Explore alternative ethical Black Friday campaigns for a sustainable future.