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The future of marketing: from storytelling to truth-sharing. Expert interviews reveal how technology is blurring lines between B2B, B2C, and more.
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From industry insights, innovative ideas, and digital news dissected, you'll find a stream of marketing wisdom through our blog!
Latest.
Will we see more marketing campaigns in virtual and augmented reality?
Is the Metaverse ready for advertisers? Discover how emerging technologies like Apple Vision Pro and Meta Quest 3 are shaping immersive brand experiences.
Why the best brands embrace Halloween in their marketing strategy
Discover why leading brands embrace Halloween in their marketing strategies to boost brand visibility, deepen customer connections, and drive sales.
Practical advice for Christmas marketing campaigns
Learn why holiday marketing is crucial, explore key success factors, and see examples of standout campaigns.
Understanding the RFM segmentation technique
We all know understanding your customers is key to success, and RFM segmentation is one tool in your toolbox to help you do this! But what exactly is RFM, and why should you care about this data-driven marketing approach?
Understanding the eco-conscious customer
Discover how eco-conscious customers are reshaping shopping habits. Learn key strategies for engaging green customers by emphasising sustainability, transparency, and ethical practices.
Advanced audience segmentation tactics to drive eCommerce growth
This blog provides you with a toolbox of strategies to help you connect with your customers on a deeper level and drive serious business growth.
Green marketing: A guide to promoting your brand sustainably
This guide offers actionable insights for implementing green marketing practices that resonate with environmentally conscious consumers.
Creating effective customer personas
Maximise your marketing with our guide on creating customer personas. Learn to segment and understand your audience for tailored strategies and better engagement.