When I first heard the term ‘augmented reality’ (AR), I envisaged a Matrix-esque vision of an apparent utopia, whilst in reality, the user is wasting away in a dark room...
Unless you didn’t look at the news or any social media on Thursday you will have seen some reference to Pepsi and their new advert. This was produced by Pepsi’s...
As 2017 rolls on it may feel like we’re moving further and further towards a world controlled entirely by our handheld devices, chatbots and Wi-Fi enabled light bulbs. While we...
At h2o we love keeping tabs on emerging themes within the marketing arena. We’ve identified an emerging trend that we call Invisible User Interface (IUI) technology as something that we...
There are many clichés about thinking and dreaming big. In this article, we’ll be rejecting this and extolling the virtues of thinking small and local, hyperlocal in fact. We’ll start our...