Modern marketing is a rich and varied industry. There are many potential avenues for a business to choose to promote itself to customers, it can seem that only those with...
Piggyback marketing isn’t a new phenomenon, it’s has been around for years. It involves a brand using the popularity or attention garnered by another brand, event or special occasion to...
Happy New Year from the h2o team. We hope you had a brilliant Christmas and haven’t made any resolutions you’ve not been able to keep. We’re all still waiting for...
In marketing, the word content is thrown around as carelessly as a Trump tweet. ‘Content is King,’ we all have a content marketing strategy and are obsessed with creating content...
We are often guilty of putting things in boxes. Marketers love to segment and compartmentalise website visitors, customers, pretty much anyone, really. This can be incredibly useful and productive to...
There is an age-old saying that no publicity is bad publicity. Whilst this is true to an extent, I would bet that the careers of a number of disgraced politicians...