As Ned Stark used to occasionally mention, ‘Winter is coming.’ Nights are drawing in, the clocks have gone back and debates about when the heating can go on have already...
In an era when our digital footprint is tracked, there is a growing theory that tangible, high-quality physical marketing is overdue to make a comeback. We’re not talking cheap, badly...
Are you going to be heard in the era of Voice User Interfaces (VUI)? You cannot have failed to notice that voice technology has become increasingly popular in a progressively broad...
In 2018, there are currently over 3 BILLION social media users worldwide. When you consider that there are only 4bn internet users, it’s therefore highly likely that if you’re reading...
As adults, we are totally immune to peer pressure now. Gone are the days we’d feel compelled to do something purely because everyone else was doing it. This often led...
Definition of celebrity endorsement: A form of brand or advertising campaign that involves a well-known individual using their fame to help promote a product or service. This form of influencer marketing...