Behavioural retargeting, or just retargeting or remarketing is the practice of advertising to people based on their past online behaviour. In layman’s terms, adverts for products that you’ve browsed mysteriously...
That might seem like a very strange and counterproductive title for a blog from a marketing agency. You could argue that it’s the opposite of business development (business sabotage?). However, it’s...
As Ned Stark used to occasionally mention, ‘Winter is coming.’ Nights are drawing in, the clocks have gone back and debates about when the heating can go on have already...
In an era when our digital footprint is tracked, there is a growing theory that tangible, high-quality physical marketing is overdue to make a comeback. We’re not talking cheap, badly...
Are you going to be heard in the era of Voice User Interfaces (VUI)? You cannot have failed to notice that voice technology has become increasingly popular in a progressively broad...
In 2018, there are currently over 3 BILLION social media users worldwide. When you consider that there are only 4bn internet users, it’s therefore highly likely that if you’re reading...