As adults, we are totally immune to peer pressure now. Gone are the days we’d feel compelled to do something purely because everyone else was doing it. This often led...
Definition of celebrity endorsement: A form of brand or advertising campaign that involves a well-known individual using their fame to help promote a product or service. This form of influencer marketing...
Modern marketing is a rich and varied industry. There are many potential avenues for a business to choose to promote itself to customers, it can seem that only those with...
Piggyback marketing isn’t a new phenomenon, it’s has been around for years. It involves a brand using the popularity or attention garnered by another brand, event or special occasion to...
Happy New Year from the h2o team. We hope you had a brilliant Christmas and haven’t made any resolutions you’ve not been able to keep. We’re all still waiting for...
In marketing, the word content is thrown around as carelessly as a Trump tweet. ‘Content is King,’ we all have a content marketing strategy and are obsessed with creating content...