Happy New Year from the h2o team. We hope you had a brilliant Christmas and haven’t made any resolutions you’ve not been able to keep. We’re all still waiting for...
In marketing, the word content is thrown around as carelessly as a Trump tweet. ‘Content is King,’ we all have a content marketing strategy and are obsessed with creating content...
We are often guilty of putting things in boxes. Marketers love to segment and compartmentalise website visitors, customers, pretty much anyone, really. This can be incredibly useful and productive to...
There is an age-old saying that no publicity is bad publicity. Whilst this is true to an extent, I would bet that the careers of a number of disgraced politicians...
Video may have killed the radio star, however, it has given rise to a veritable universe of other stars, from Charlie Chaplin to PewDiePie. It’s showing no sign of slowing,...
We all talk about branding quite a lot, don’t we? Phrases like ‘building a brand,’ ‘brand integrity’ ‘brand personality’ and ‘brand values’ are thrown around like cake in a food...