When you think of marketing careers, you probably think about Don Draper figures, or offices that are full of cool, creative people who have meetings on beanbags, have arcades in...
It is a well-worn cliché that innovation never stops. Motivational speakers often say that if you’re standing still, you’re really moving backwards. This is summarised nicely with the phrase ‘it’s...
The vast majority of us are aware of the threat of viruses and malware on our laptops and computers. We take precautions and protect ourselves with anti-virus software. However, the...
Back when I was a young and naive marketing student, for most of the projects or assignments I completed, I envisaged a company that was ‘The Apple of (insert industry).’...
Joan Jett once sang that she didn’t give a damn about her reputation. In this blog, we’ll be looking at brands that have seemingly taken this lyric to heart. Recently...
In case you’ve missed it, Mad Men has recently been added to UK Netflix. The show follows the exploits of a New York advertising agency as it moves from the...