What marketing has to deliver
The future of marketing: from storytelling to truth-sharing. Expert interviews reveal how technology is blurring lines between B2B, B2C, and more.
Blog.
From industry insights, innovative ideas, and digital news dissected, you'll find a stream of marketing wisdom through our blog!
Featured.
Advanced audience segmentation tactics to drive eCommerce growth
This blog provides you with a toolbox of strategies to help you connect with your customers on a deeper level and drive serious business growth.
Latest.
Crafting a winning Olympic Games logo: Lessons from iconic geometric designs
Creating a winning Olympic Games logo is no small feat. Within this blog, we explore 4 of the most iconic geometric logo designs, breaking down each element that contributed to their success.
My trip to the New Designers Show 2024
The New Designer Show in Islington is a vibrant showcase of talent, promising a bright future of design excellence.
Understanding the RFM segmentation technique
We all know understanding your customers is key to success, and RFM segmentation is one tool in your toolbox to help you do this! But what exactly is RFM, and why should you care about this data-driven marketing approach?
Three essential brand positioning strategies
The business world is a battlefield, and today's competition is fiercer than ever. For brands to rise above the crowd, a strategic and well-defined brand position is essential.
Understanding the eco-conscious customer
Discover how eco-conscious customers are reshaping shopping habits. Learn key strategies for engaging green customers by emphasising sustainability, transparency, and ethical practices.
How to achieve email personalisation at scale (for e-commerce)
Revolutionise your e-commerce emails with personalisation at scale. Learn key strategies and practical steps to boost engagement and conversion rates.
Templated vs bespoke e-commerce platform
Explore the key differences between templated and bespoke e e-commerce platforms to find the best fit for your online business, ensuring optimal scalability, security, and integration.
5 essential e-commerce email journeys you u should be using
With a focus on practicality and strategic insight, explore 5 essential email journeys that every e-commerce brand should be implementing right now.
Our journey to B Corp certification: Progress update
We're thrilled to share the latest progress on our journey towards B-Corp certification.