Social media today has around 3.5 billion active users, with people spending an average of 3 hours a day using these services. It has never been more important to have a strong social media presence that connects with its audience.
Many people struggle to get their posts seen and so lack the desired engagement, so we decided to put together our 3 top tips for maximising your organic social media reach.
1. Create High-Quality, Engaging Content
First and foremost, the content you share across your social media platforms should be high-quality and engaging. This is what will grab your audience's attention and prompt them to interact with your posts. The more people that engage with your content, the more likely it is to be shown to others. Therefore, prioritise the creation of content that is unique, informative, engaging, and aligns with your audience's interests. Experiment with different types of content such as videos, images, infographics, blogs, and user-generated content to see what resonates best with your audience.
2. Optimise for Each Platform
Each platform works slightly differently and has different algorithms, audience preferences, and optimal posting times. Learn what works best for your audience on each platform and create your content accordingly. For example, Instagram relies heavily on visuals, LinkedIn works well for professional and educational content, and Twitter is great for quick updates and conversations. Researching best practices, trending content/hashtags and other brands within your industry is a great place to start.
3. Engage with Your Audience
Social media is not a one-way street. One of the most effective ways to increase your organic reach is to actively engage with your audience. This can be through responding to comments on your posts, participating in conversations, sharing user-generated content, or asking your audience questions. The more you interact with your audience, the more they'll interact with your content, leading to higher visibility of your posts and helping to build a community around your brand.
Remember, organic social reach often takes time to build. Consistency, understanding your audience, and being adaptable as social media algorithms and trends change are also key factors for success.
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Hear how we helped Hella (leading automotive technology innovator and major OEM parts supplier) achieve a 1600% increase in their organic social impressions over a 12-month period. Read the case study.