Helping Hella wow audiences
increase in impressions
jump in engagements within first 12 months
Specialisms Utilised.
The Challenge
Hella is a leading automotive technology innovator and major OEM parts supplier. They were looking for a strong social media presence to drive traffic to a new website, as well as support their existing marketing and PR outreach.
Previous social media campaigns were irregular and lacked the results they had hoped for. Braving the waters again, they turned to h2o with a limited budget.
Our Approach.
Social listening allowed us to gather insight to make our own analysis of the environment that Hella was targeting. We then created and managed key social media profiles and created content across LinkedIn, Facebook, and Twitter. Automated campaign syndication and analytics across all social channels kept the campaign consistent and on message.
The Results.
Increased Reach + Engagement
Hella saw a drastic increase in impressions and engagements within the first 12 months. Reaching their audience with the right content to foster an engaged community.
Internal Impact
Superb social media performance earned the client recognition from the global head office.