Understanding the eco-conscious customer
Discover how eco-conscious customers are reshaping shopping habits. Learn key strategies for engaging green customers by emphasising sustainability, transparency, and ethical practices.
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From industry insights, innovative ideas, and digital news dissected, you'll find a stream of marketing wisdom through our blog!
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What marketing has to deliver
The future of marketing: from storytelling to truth-sharing. Expert interviews reveal how technology is blurring lines between B2B, B2C, and more.
Understanding the RFM segmentation technique
We all know understanding your customers is key to success, and RFM segmentation is one tool in your toolbox to help you do this! But what exactly is RFM, and why should you care about this data-driven marketing approach?