Building a bespoke e-learning platform.
Campaign Impressions
Social Media Interactions
Specialisms Utilised.
The Challenge.
Both reducing and mitigating risk in business operations is an evolving threat, no matter how small or large your business is. We helped Sungard Availability Services empower the business world to better protect themselves from risks to their technology, operations and the wider organisation. Designing and executing a free to use educational program based around Sungard’s ‘Model for Resilience’ our eLMS was the perfect solution to compliment and deliver the complex course modules. The campaign needed to resonate with a wide-ranging audience and deliver complex ideas in an easily understandable and engaging way.
The outputs of the discovery sessions bore a need to create a detailed multi-course, multi-module structure with a watch, learn, test, graduate formula for each topic: Technology Resilience, Operational Resilience and Organisational Resilience.
We curated copywriting, storyboards, and filmed video content which we animated, edited and produced into bite-sized, consumable chunks.
With so much detailed information to convey, our content teams strategised a multi-channel approach, focusing on creating a series of videos to be hosted on our powerful e-learning platform.
The project was complemented by an Alexa skill which was designed to seamlessly integrate with the course module, delivering easily accessible on-the-go content and allowing course participants to listen, and then pick the course back up where they left off on another device.
While not overtly a lead generation campaign, integration into Sungard's CRM was essential. The sign-up mechanisms captured registration details and passed them through Pardot and into Sungard's CRM, allowing both business development and sales teams to follow up with participants and resilience training graduates, with full visibility of each person's progress through the integrated course dashboards and reporting tools.
The Results.
Impression goal exceeded.
The campaign hit over 1 million impressions in the first month, with 42 thousand social media interactions.
Well received internally.
Internal feedback highlighted its value as a business development tool, with sales teams reporting increased confidence in discussing resilience solutions with prospects who had engaged with the training.
High adoption rates.
The platform saw strong adoption, with an average engagement rate of 4.5%.
Positioned them as thought leaders.
The platform has successfully established Sungard Availability Services as a thought leader in business resilience education.
The h2o team faced extremely complex subject matter, but digested it all and created engaging, interesting and thought provoking content for the program. We couldn’t be happier with the results. After working at Sungard for a number of years, I even learned something from the courses myself; a really nice surprise!
Samson Husbands
Senior Director