Compelling content to drive organic search results
improvement in organic keyword ranking (2021-2022)
of all organic keywords in Essentra's UK & US sites are from 'The Knowledge Centre'
improvement on the previous year
Specialisms Utilised.
The Challenge.
With search engine optimisation (SEO) and Share of Search key drivers of new business, leading manufacturer and supplier of industrial components Essentra was keen to maintain its position as an industry expert. The Essentra Components Knowledge Centre is a key online destination for those wanting to understand engineering topics. Directing web traffic there is also core to Essentra brand awareness and engagement.
Our Approach.
From detailed keyword analysis and a defined technical and product content calendar, we develop new, SEO rich, monthly articles and guides aimed primarily at design engineers and buyers across Essentra's varied industry targets and associated applications.
From the content structure and placement of keywords to supporting images, animations, download guides and web links, we create a series of compelling content. Each piece is optimised for the UK or US market – taking into account differences in language, regulations or product specifications – and then the Essentra team translates it for additional country roll-outs.
Essentra has also tasked us to optimise existing content so that it performs better in web searches. And to track opportunities to ensure more people are reading and watching our content.
h2o have supported Essentra for many years now on a range of global, regional and local projects and campaigns from brand to product marketing, to major 1,000 page catalogues with 19 different language variations. The account management and attention to detail means that big campaigns feel straightforward and H2O remove a lot of the client stress. Their designs are creative and they have come up with a number of outside of the box solutions for us.
Leisa Nugent