Making it easy to donate
The Challenge.
Founded in 1249, University College Oxford has a claim to being the oldest college in Oxford or Cambridge. They wanted to fundraise by appealing to alumni and influential contributors across the world. They needed to make donating easy and educate their audience about the various routes to giving, and the outcomes that their money would lead to.
Our Approach.
We were presented with a number of diverse communications to alumni and student groups about various donation funds. Each had been communicated individually to explain the different funds available and where the money goes.
Still maintaining each fund’s own individual identity, we created a suite of integrated communications that gave people a clear choice and a simple, easy-to-identify route to the varying funds and benefits. The campaign culminated in an ident and series of pre-, on-, and post-event communications for a major biannual conference for top business leaders from across the world to discuss the college’s vision and strategy. Items we produced were used both online and offline.
The Results.
Positive Response Rates
The campaign realised a 20% increase in positive response rates to communications.
Increased Understanding
Donations increased and awareness of the various levels of donation and funds available is now more widely understood.