Rebranding to reflect a new strategic direction and drive expansion
The Challenge.
ComplianceOnline was already a market leader in providing advice and services to the gaming and payments sectors. Yet its brand identity was outdated and too UK-centric. The existing brand assets were hindering expansion abroad and as a result customer retention was low and sales had stagnated. The business needed a brand that enabled global growth.
With work already underway on a new naming convention, we focused on getting under the skin of customer expectations. Our next step was to develop a new messaging hierarchy that matched these demands to the benefits of true regulatory intelligence.
The company was reborn as VIXIO with a global, contemporary brand identity developed by the h2o team. We took this and developed the brand presence online and offline while giving the VIXIO team the framework to be able to tell their new story to customers, industry partners, colleagues and domain experts.
The Results.
Market expansion.
Within six months of relaunching, VIXIO was able to expand into European, Asian and North American markets.
New investment.
Just three months later and the business had already received several offers of external investment.
Higher retention.
A 30% improvement in client retention within 12 months.
Increasing sales.
They also experienced a 25% increase in cross-selling and up-selling within 12 months.