As I'm sure you’re all aware, COVID-19 has swept the world of its feet and has drastically affected the way we all live. You can find out more about it here. As workplaces close and self-isolation comes into force, many of us are finding ourselves spending an...
The Coronavirus pandemic is an unprecedented situation for everyone around the globe. We must all change our way of living and working to help slow down the spread of infections and to interrupt possible transmission chains. At h2o, we're a social bunch, but protecting the...
Like it or not, Facebook is still the largest social media network, with over 2.5 BILLION monthly users. Last year, the UK population spent just under 2 hours per day on social media. As a smart marketer, you know it's a good idea to put...
Let’s be honest. In the world of digital marketing, there is a fair amount of jargon. Don’t get me wrong, in such a varied, complex and nuanced industry we need a plethora of specialist language to be able to communicate what we mean swiftly and accurately. However,...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text] Take a look at what makes a great Christmas Advert in 2021. I think we can (nearly) all agree that Christmas is most people’s favourite time of the year. We all enjoy a certain aspect of it, whether it’s...
I don’t want to scare you, but the oldest millennials are 38 years old. Generation Z is the group that follows us/them — those born after 1996. The oldest Generation Z-ers are 23 years-old and graduating from university and entering the job market. Both of these...
When you produce smoothies and dairy-free milk, promoting a poisonous new product probably doesn’t sound great, does it? Innocent doesn’t play by the regular brand rulebook with their quirky, original tone of voice and oft-imitated irreverent social media presence. The brand has a history of announcing amusingly...
If you’re a fan of fast food, you’ll be well aware that Burger King and McDonald’s have somewhat of a rivalry. Burger King and McDonald’s started in the franchise food business in 1954 and 1955, respectively. McDonald’s is more substantial than their rival, with over 36,000...
What is PLC? PLC (in this instance) stands for Private Like Counts. In July, Instagram announced it would start the rollout of PLC’s, meaning when you scroll through the feed there are no like counts. It’s currently being introduced in Canada, Australia, New Zealand, Japan, Ireland,...
As digital marketers, we accept that some things are consistent. Clients will change their mind just as you have finished the piece of work; asking people what they think of your brand on Twitter will never end well, and that you will never be able to pull...