When I first heard the term ‘augmented reality’ (AR), I envisaged a Matrix-esque vision of an apparent utopia, whilst in reality, the user is wasting away in a dark room somewhere. AR is actually far less scary and potentially life-threatening. If you sit in meetings nodding...
Unless you didn’t look at the news or any social media on Thursday you will have seen some reference to Pepsi and their new advert. This was produced by Pepsi’s in-house creative team and features one of the Kardashian clan in the shape of supermodel...
As 2017 rolls on it may feel like we’re moving further and further towards a world controlled entirely by our handheld devices, chatbots and Wi-Fi enabled light bulbs. While we aren’t in the realms of Skynet quite yet, the speed in which tech is changing...
At h2o we love keeping tabs on emerging themes within the marketing arena. We’ve identified an emerging trend that we call Invisible User Interface (IUI) technology as something that we think is going to be huge over the next couple of years. “What’s that?” We...
There are many clichés about thinking and dreaming big. In this article, we’ll be rejecting this and extolling the virtues of thinking small and local, hyperlocal in fact. We’ll start our support of the small by looking at search engine optimisation (SEO), a ‘dark art’ that...