Audi | h2o | Creative Communications Ltd.
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About This Project


Being a luxury German automobile manufacturer, launching a new vehicle needs to reflect the passion, technology and quality being showcased, even if it’s a sponsored event. At h2o we’ve been working with Audi for over 17 years to make sure their events are first class. It’s our job to stop the press.


  • Leading automotive journalists are bombarded with similar events
  • To find unique locations, which can be cleverly branded
  • Remove any potential barriers to attend the events
  • Create supporting easy-to-digest and informative literature
  • Accommodate very short set-up and breakdown and vehicle turnarounds


Create theming that reflects the prestige of the vehicle, its key features being launched and the premium feel of the Audi brand. It starts with the invitation – a simple piece of print – but produced with high production values, such as something really bespoke, like a ballet shoe, as we’ve done in the past. We look to brand the venue in imaginative ways that will have people talking; that could be replacing features of the property with something subtly Audi branded.


Year after year, Audi events accommodate a packed house with positive feedback. The result? Audi’s press department is labeled the best in the automotive industry.

Does your company have a similar challenge? Just add h2o.

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