About This Project
Being a luxury German automobile manufacturer, launching a new vehicle needs to reflect the passion, technology and quality being showcased, even if it’s a sponsored event. At h2o we’ve been working with Audi for over 17 years to make sure their events are first class. It’s our job to stop the press.
Challenge:
- Leading automotive journalists are bombarded with similar events
- To find unique locations, which can be cleverly branded
- Remove any potential barriers to attend the events
- Create supporting easy-to-digest and informative literature
- Accommodate very short set-up and breakdown and vehicle turnarounds
Solution:
Create theming that reflects the prestige of the vehicle, its key features being launched and the premium feel of the Audi brand. It starts with the invitation – a simple piece of print – but produced with high production values, such as something really bespoke, like a ballet shoe, as we’ve done in the past. We look to brand the venue in imaginative ways that will have people talking; that could be replacing features of the property with something subtly Audi branded.
Results:
Year after year, Audi events accommodate a packed house with positive feedback. The result? Audi’s press department is labeled the best in the automotive industry.
Does your company have a similar challenge? Just add h2o.
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