Manufacturers and distributors of vital component parts for multiple industrial sectors.Whether a tiny component, or a bespoke solution to a complex challenge, Essentra’s global scale and reach means they can deliver
Challenge:
- Improve and accelerate sales
- High-growth targets on a limited budget
- Broad product range with varied target audience
- Desire to test new channels and messaging
Solution:
We developed a suite of acquisition materials, including case studies, videos and infographics. The purpose: make content more customer centric and relevant. We maximised the budget by creating a modular, adaptable video. We also created assets that Essentra could use globally, supporting the development of multiple language versions in 26 markets.
Results:
Activity exceeded campaign targets. Essentra received inbound inquiries through placement on platforms such as Youtube and Linkedin, as well as their own website. Our value-proposition-based messaging test proved successful, helping to form future messaging strategies, while the creative set the benchmark for future styling.
The video’s ‘segmented’ approach allowed for additional cuts to be created, focusing on specific messaging and audiences.
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